Doesn't make a profit from that particular sale as such.The profit has come from manufacturer bonus for hitting new car sales target for the month it was registered.Say the manufacturer has set the dealership a target of 20 new car sales for the month and they've sold 18 of those to actual buyers and the month end is close then the dealer will pre-register 2[which then count as sales] to hit the magic number,then the dealership earns the bonus which can be tens of thousands of pounds.If you used a trade in which can then be retailed they'll then make profit[or should]on the mark-up on that also.Pre-registered cars can sit on the forecourt for however long it takes to retail them as used cars,technically the buyer of a pre-reg is the second owner as the dealer is the original "buyer"
I see. Still a cracking deal for the buyer, though. Retail on wifey’s captur was £17,995, we got it for £12,500, plus we got £3,000 for her megane which, tbh, I would have taken £2,500 for.
Strangely, when I put it into WBAC, they only offered £11,000, so I thought they must know it’s a pre-reg because it’s only got a few miles on it but two previous owners. But, after I waited for about 18 months, they were still offering around £10,000. Not bad, only losing £2,500 in 18 months.