It seems that Burger King have form for 'inappropriate' ads.
https://www.thesun.co.uk/news/8821343/burger-king-racist-advert-vietnamese-chopsticks/
I have written to Burger King and given them my professional observations and opinions. It will probably make sod all difference, but at least I tried to advise as I would have done in days past!
Well that was a waste of time... If they actually wanted your opinion they would have paid for it
So you just sit back and take any shit thrown out by these companies; you, yeah sure!!
Any company worth their weight NEED feedback in this very competitive world, and to be fair Buger King actually have a "Feedback" site on the web, which I used.
I think you misunderstand how (some) advertising works now. Times have definitely changed. The fact that we are even talking about it means its successful. The fact they receive *ANY* feedback means its successful.
No different from O'Leary saying he'd charge extra for being able to sit on his planes, it was clearly nothing more than (free in his case) advertising. Like many other companies, there is no such thing as bad publicity, and people flock to Ryanair despite the appalling service, because its believed to be the cheapest by many. In the same way, some people only use ebay because they (erroneously) assume its the cheapest.
In the same way that a song now can't have a layered introduction like they did pre mid 90s, and advert has to have an immediate hook. And although I've not seen this ad, I suspect they are trying to get "Whopper" or "Big King" or whatever into current vocabulary like "Big Mac" for a burger.
No, I disagree. Advertising still relies on a good, or even better,
cheapest product (as you touch on) and it can be a failure if it does not appeal to the public. Sainsbury's, Waitrose, M&S, Debenhams, even John Lewis, no matter how polished and expensive their offer is it has not won them back sales from the cheapest offerings of Aldi, Lidl, Asda, Tesco, Primark and those firms online. IT is the PRICE that stills wins the day in retailing, as it always did, then comes the level of customer care. The difference is now that people want something for nothing; the cheapest it can be, even if it is crap! McDonalds have had a far better regime of advertising and product range than Burger King, and their unquestionable success shows the results of this. The latest BK adverts will not reverse that trend for the reasons I gave, like insulting,humiliating and treating your customers as stupid. Every business relies still on an ever growing sales trend to survive; kill off the chance of increased footfall, with the linked sales/profit growth and the business dies.