Hmmmm... which is where the brand loyalty can be a positive. If a company makes consistently good products, then, for years, we can faithfully buy things, knowing them to be good. Sadly, people don't tend to have brand loyalty, and the companies have realised this. Make a reputation, then start churning out the cheap rubbish. Kettles are a good example. No matter what kettle we buy, a Tesco special, which looks like it'll last a week is chugging along nicely after 3 years, its predecessor swanky Morphy Richards 'considerably richer than yow' went pop after a year
Of course was it people didn't have brand loyalty, so then the companies realised there's no harm is cutting the quality, because they're not going to buy your model anyway... or was it the companies started cutting back on quality, so people stopped buying from them? Chicken and egg, I suppose.
I like the advice about buying fast moving stock - that makes sense.