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Author Topic: PC gone mad  (Read 638 times)

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Kevin Wood

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Re: PC gone mad
« Reply #15 on: 07 May 2018, 09:16:25 »

.. of course, if some scrote had nicked his sign the Police would be no use at all. ::)

"Here's your crime number. Unfortunately we've been "unable to trace" the culprit, no doubt despite CCTV footage, witness statements, etc. due to lack of resources." >:(
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Lizzie Zoom

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Re: PC gone mad
« Reply #16 on: 07 May 2018, 12:49:45 »

Seeing how rare good specialists shops are these days especially butchers and green grocers, any retailer that manages to stay open with a slightly different inoffensive advertising and marketing angle in my view is to be applauded. :y

Anybody that has employed, advertising & marketing agencies, I done both, quickly understands there in no morality or boundaries, until the ASA cliups an advertisers wings following a complaint when the standard reply by the company paying for the campaign is: "No offence meant and it was all just a bit of fun" when the ASA makes them modify or withdraw the advert, which due to the extra publicity means their sales have just gone up by x10. UK and European advertising is tame where is the US it is a blood sport where you openly slag off your competitors.


Pardon?! :o :o :o ::)

No morality or boundaries?  Of course there is: the society in which the advertising is being conducted in has it's own morality and boundaries.  Try advertising anything that relates to Fascism or racism, let alone anything that belittle's women!  Sales go "up by x10?  Oh, sure!  The advertising campaign that "was all just a bit of fun" has just upset your core customers; the average member of joe public who hates fascism and racism for what it is, let alone the women who represent the chief shoppers in your business who you have just got very angry with your approach to women, your "most valued customers".

You even reference the ASA which "clips an advertisers wings following a complaint", thus recognising that there ARE indeed "morality and boundaries" when it comes to advertising, with additional legal implications that place constraints on what you can say in public without committing a criminal offence.

 ;)
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BazaJT

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Re: PC gone mad
« Reply #17 on: 07 May 2018, 13:04:24 »

A local butcher many years ago caused a bit of a stir when he advertised the rabbits he had for sale with the slogan "You've read the book,seen the film now eat the cast"[I think the reference was to Ring of Bright Water or some such] I thought it was funny,of course these days I'd have to be offended and put a complaint in.
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Bigron

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Re: PC gone mad
« Reply #18 on: 07 May 2018, 15:44:03 »

No morality or boundaries?  Of course there is: the society in which the advertising is being conducted in has it's own morality and boundaries.  Try advertising anything that relates to Fascism or racism, let alone anything that belittle's women!  Sales go "up by x10?  Oh, sure! 
 ;)
[/quote]

Lizzie, I must take issue with you on this aspect of what you posted; it isn't always about women, much as the media try to make it so nowadays.
I would urge you to look objectively at the TV adverts in particular which really do belittle men.
I said objectively, and not with your feminist's glasses on!

Also, we have reversed racism to such an extent that it is rare to see an advert without an ethnic in it. How do you spell over-represented?

Ron.
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TD

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Re: PC gone mad
« Reply #19 on: 07 May 2018, 16:07:29 »

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Bigron

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Re: PC gone mad
« Reply #20 on: 07 May 2018, 16:21:44 »

If that is what universities are wasting their resourses on, we ought to cut their funding.
Gender roles are set by nature (man the hunter, woman the nest-builder) and you defy nature at your peril!

Ron.
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Migv6

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Re: PC gone mad
« Reply #21 on: 07 May 2018, 16:45:20 »

Get with the programme Ron. Gender is in the process of being abolished.  ;)
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Bigron

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Re: PC gone mad
« Reply #22 on: 07 May 2018, 16:51:21 »

Do I also have to become a chocolate-coloured Cockney, Albs?  ;D

Ron.
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Bigron

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Re: PC gone mad
« Reply #23 on: 07 May 2018, 16:52:33 »

Maybe Dianne Abbott will take me under her wing?
Is there a smiley of someone up-chucking?

Ron.
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Shackeng

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Re: PC gone mad
« Reply #24 on: 07 May 2018, 16:52:46 »

In retailing you follow a golden rule:  No talk of politics, No talk of religion, and your professionalism should keep you well away from any sexual reference to staff and customers alike. You also do not bring your ills to works, but keep them under a professional cloak.
Small retailers often need themed gimmicks to make themselves stand out, particularly in the digital age

As for the police, if the general public would agree to higher taxes then you could have the level of policing most of us want, and then the recognition that the breaking of the law, at any social level, no matter what the offence is just that; a breach of the law that needs the police, and more importantly, the justice system to deal with all offences seriously. ;)

Like the NHS, it needs a rethink, with shiny arses booted out, and more proper frontline.  But, like most of the civil service, its sadly inherently wasteful at best, corrupt at worse.


I have an awful lot of time for PC Plod, but their seniors need a weed out.

Agree on your last paragraph TB :y

As for small independent traders needing gimmicks, what they should never do is risk offending any of their customer base by such acts.  Offend just 1% of their customers who then stay away with no doubt a spread of poor reviews amongst the local community, and their whole business can collaspe as they are working of such tight margins.

Sexual innuendo is not the way to drive up sales.  It is by giving a first class professional and friendly personal service, with sensible pricing, that will encourage more people to use their business. :y

Exactly, and has the subject butcher was doing very nicely, thank you, no doubt in part due to his rogueish sense of humour, (for which I for one am grateful), the thought police should leave him alone and go back to '1984'. >:( >:( >:(
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Lizzie Zoom

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Re: PC gone mad
« Reply #25 on: 07 May 2018, 18:16:06 »

No morality or boundaries?  Of course there is: the society in which the advertising is being conducted in has it's own morality and boundaries.  Try advertising anything that relates to Fascism or racism, let alone anything that belittle's women!  Sales go "up by x10?  Oh, sure! 
 ;)

Lizzie, I must take issue with you on this aspect of what you posted; it isn't always about women, much as the media try to make it so nowadays.
I would urge you to look objectively at the TV adverts in particular which really do belittle men.
I said objectively, and not with your feminist's glasses on!

Also, we have reversed racism to such an extent that it is rare to see an advert without an ethnic in it. How do you spell over-represented?

Ron.
[/quote]


I was not saying that Ron.  I was making the point, using just three examples, of how an advertiser could damage his business by offending potential customers by straying into those areas with inappropriate advertising campaigns.   The relevance to women though is that for most retailers it is that gender who offer the greatest potential for sales, but upset women and just watch your business fade, with especially the power of social media nowadays doing it's damage.

My point is that there are constraints of morality and boundaries on advertising agencies/manufactures/retailers in what you 'put out there' to promote the business contrary to the statement by Rod, who in any case contradicted himself in the same sentence.  The silent majority of joe public will always make that so in 2018, just like it did in 1968 reflecting current social thinking. To clarify that, I mean what was acceptable in 1968 controlled the media just as what is acceptable now dictates how far any business can go in 2018;)
« Last Edit: 07 May 2018, 18:19:36 by Lizzie Zoom »
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Shackeng

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Re: PC gone mad
« Reply #26 on: 07 May 2018, 18:50:42 »

No morality or boundaries?  Of course there is: the society in which the advertising is being conducted in has it's own morality and boundaries.  Try advertising anything that relates to Fascism or racism, let alone anything that belittle's women!  Sales go "up by x10?  Oh, sure! 
 ;)

Lizzie, I must take issue with you on this aspect of what you posted; it isn't always about women, much as the media try to make it so nowadays.
I would urge you to look objectively at the TV adverts in particular which really do belittle men.
I said objectively, and not with your feminist's glasses on!

Also, we have reversed racism to such an extent that it is rare to see an advert without an ethnic in it. How do you spell over-represented?

Ron.


I was not saying that Ron.  I was making the point, using just three examples, of how an advertiser could damage his business by offending potential customers by straying into those areas with inappropriate advertising campaigns.   The relevance to women though is that for most retailers it is that gender who offer the greatest potential for sales, but upset women and just watch your business fade, with especially the power of social media nowadays doing it's damage.

My point is that there are constraints of morality and boundaries on advertising agencies/manufactures/retailers in what you 'put out there' to promote the business contrary to the statement by Rod, who in any case contradicted himself in the same sentence.  The silent majority of joe public will always make that so in 2018, just like it did in 1968 reflecting current social thinking. To clarify that, I mean what was acceptable in 1968 controlled the media just as what is acceptable now dictates how far any business can go in 2018;)
[/quote]

Which clearly was not happening here! :-X
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Rods2

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Re: PC gone mad
« Reply #27 on: 08 May 2018, 23:21:09 »

It is a given that you don't upset your core customers and the point of marketing and advertising by typically spending up to 15% of turnover is to increases product awareness, branding and most of all your sales. 8) 8) 8) Repeat business is almost always a cheaper cost per sale than new business, which is one of two major reasons that many B2C (business to consumer) and to a lessor extent B2B (business to business) businesses have loyalty cards or other schemes for 2 major reasons. Discounts for customer loyalty and even more importantly understanding the customer interests by tracking what they search for, their potential buying preferences by what they view and actual sales. This provides masses of statistics for using with big data analysis to target online advertising and emails, SMS and phone calls at you. Unless their privacy policy confirms they don't sell your details to 3rd parties, then this can be an extra income stream. Google, Bing, ebay, Amazon, Facebook, Instagram, Snapchat and Twitter if you use them will know alot about you, your interests and buying habits. The recent Facebook scandal has given a slight insight into what they know about you and how much advertising revenue per month you earn for them, typically $82 per person in the US and $50 here, but Google almost certainly knows much more. Those that use personal assistant voice systems are of course providing another great data gathering opportunity along with image analysis for any pictures or videos you put online. In Chrome you can right-click on any image and it will come back with a list of matches, one of a number of methods to check that somebody is who they say they are. There are many abuses on the use of data and that is why the EU's GDPR takes effect on May 25th to address many of these issues with potentially eye watering fines if you drive a coach and horses through them. :y :y :y

It is very rare that a major business will upset its core customers, Gerald Ratner is the famous example and the other is the Conservatives with their dementia tax, but that is not surprising for the politicians as is they had any usable business acumen they wouldn't be earning ~150k pa as the UK PLC CEO (PM) when the average FTSE 100 CEO has a remuneration package of 4.5m and where a UK PLC board member (MP) earns ~77k an FTSE 100 board member typically 2.4m. ::) ::) ::)

There are powerful lobby groups which are generally best avoided, unless it addresses the group in a positive way, which includes ethnic minorities, women's groups, US gun lobby, extremes of politics (as Addis have just found out with their newly launched and then quickly withdrawn this weekend USSR branded sports ware) and LBGT as they can very badly affect sales and can easily cost you your job and career. :o :o :o

Offence is very subjective and what offends one group is cool for another group or generation and if it helps shift product it will be used. opps is a good example, cool for under 30's not so cool for selling senior women Sunday school teaching outfits. An advert that suggested men were worse at housework than women, after complaints, was allowed, but another by Strongbow that suggested that men being out with your buddies was more important than being at home with your other half was banned.

Some areas that IMO have very questionable ethics is the heavy advertising of high calorie, high fat, junk food and high sugar and caffeine drinks with little nutritional value, alcohol advertising and gambling, all of which can cause behavioural and addiction problems. :( :( :(
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Migv6

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Re: PC gone mad
« Reply #28 on: 09 May 2018, 11:59:32 »

On a similar vein, Halfords and BMW have had tv adverts banned because they were deemed to encourage dangerous driving.  ::)
http://www.bbc.co.uk/news/uk-44052760
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Re: PC gone mad
« Reply #29 on: 09 May 2018, 14:21:35 »

Another PC gone mad storey! You couldn't make it up  ::) ;D

https://www.express.co.uk/news/uk/956263/mr-men-little-miss-books-sexist-university-lincoln-study

We could have a story about little Miss Pownall being placed across Mr Opti's knee and soundly spanked for being a bossy little feminist. :)
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