.......Now, before anyone shouts at me about the non-BBC channels being "free", so without the licence fee everything would be great, well no, they are not free, nothing ever is, apart from the air we breath.
The commercial channels all fund their broadcasting and programme production from advertising. That revenue pays for it all, and it comes from companies who have often huge advertising budgets. Those budgets are funded from their trading revenue, which comes from the wholesale prices charged for their products or services having a percentage that is passed on to us, the consumers. That is of course part of the reason why branded products are more expensive than own brand ones.
The advertising budget is paid for by us, and thus we can 'enjoy' the likes of productions such as love Island, Get me out of here, etc. Hey, and you men pay for us having the delights of Loose Women every week day!
But whether I like it or not when I buy my favourite product from a retailer I am often paying for a programme I would never in a million years watch . Is that fair? Is it any fairer than paying 45p per day to watch BBC productions that I do most often watch?
So, as I say nothing is free on TV, but I would sooner pay the licence fee than have even more costs added to my weekly shopping bill, whilst the TV companies would really go down the American route of constant adverts throughout a BBC broadcast. The worst being when you are coming to the conclusion of a programme, the last few minutes to go, and they cut to adverts before going back for the last moments of the main programme.