Has anyone else seen the latest series of tv adverts for Burger King?
I am absolutely gob smacked about the awfulness of them as they show exactly what bad customer service is, and how not to treat those who venture onto your retail premises.
A potential customer in each advert is shown asking for a cheeseburger. Then it shows everyone in the Burger King, including staff looking utterly shocked and insulted that someone should ask for this (to me an implied reference to the McDonalds offering) and then the "customer" is seen being humiliated by being told "not to come back"!!!
. Then the message is that you
must ask for their version of a hamburger.
Now in the world of good customer service you NEVER make the customer feel humiliated and unwelcome. If a customer asks for something you do not offer then you make an alternative suggestion to win their business in a very competitive market. To advertise that a potential Burger King customer can be told to effectively "fxck off" and to not come back, by daring to ask for a product they do not do, being made to feel stupid, suggesting the customer is very wrong, is plain ridiculous and very bad retail practice.
Now, yes, I can see they were aiming to make a joke out of this, but this is 'dangerous to your business stuff', as Ratner found out. I do never use Burger King as I do not like their offering, preferring MD's, and this certainly makes me certain I will never use them if they are so unprofessional as this.
Whoever is their advertising agency and in house marketing team should be dismissed quickly.