Omega Owners Forum
Chat Area => General Car Chat => Topic started by: tunnie on 20 January 2018, 20:12:56
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While waiting for the 3.2 to be sorted today, I walked to a Vauxhall and Ford dealer. I wanted to compare the new Insignia vs Mondeo. (By actually sitting in them!)
What’s odd is neither dealer had one in its show room, the Vauxhall dealer did not have a single new shape Insignia. The Ford dealer had a handful of Mondeos. But these were outside, nothing inside. :-\
They did have lots of crappy looking SUV’s like a Mokka :(
No idea what the little Ford SUV was, but looked equally crap!
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Fords little SUV is the Ecosport,don't know about the rest of it but the interior is Fiesta.They were built in India but I believe production has now moved possibly to Turkey and Ford proudly proclaim that build quality has been improved on the latest version-which is just as well as I'd hate o think it had got worse!
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While waiting for the 3.2 to be sorted today, I walked to a Vauxhall and Ford dealer. I wanted to compare the new Insignia vs Mondeo. (By actually sitting in them!)
What’s odd is neither dealer had one in its show room, the Vauxhall dealer did not have a single new shape Insignia. The Ford dealer had a handful of Mondeos. But these were outside, nothing inside. :-\
Why is it odd? just look at the number of Insignias and Mondeos on the road compared to mid size SUVs, or things like your Zafira. Those are the cars that the buying public - dealer's customers- actually want to see/try/buy. The bigger cars(and the Insignia etc is bigger than an Omega) are sold mostly to fleet buyers, where different purchasing arrangements apply. Not that a company based in a town in Germany built around the factory would take an entire company's worth of middle managers on the piss for four days in the hope of them signing a contract.
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Back in the day I remember Omegas being in showrooms...
Also no Zafira’s in showroom either!
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When I bought my one owner 2001 Omega in 2010, it was for sale in my local main dealers showroom, it had been reduced from £2995 to £1995 and looked absolutely immaculate & totally out of place with the other run of the mill Vauxhalls on offer.
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In the Internet age being in business has got more & more competitive. Ask Uncle Rupert do you put the minor sellers in the centre of your sales offering or the major ones. Hint, it's not rocket science. ::) ::) ::)
A good and very successful multi-millionaire friend of mine when he was doing his MBA business degree said you always concentrate on the 90% who cause 10% of problems not the 10% who cause 90% of problems to make money :o :o :o and he is right. :y :y :y
Personally, I've never been afraid to sack a customer in the 10/90% category where you will lose money and have had plenty in my colourful business career, especially small distributors in the UK & much more so overseas, concentrate on the 90/10% where you will make your good sales & profits. :y :y :y