Work at a place that sell bathrooms/supplies. I have asked just out of interest, 'have you ever actually sat down and worked out you profit margins?'
'Oh, yes of course. We've been in business 30 years'[not quite what I asked] 'But have you?'
'Yes, well, we buy this shower in at 50% retail, and we sell it at 25% discount. So 25% profit on that.'Ok - what's that, £55, retail is £100... that's 55% then, not 50%'
'well, yeah, ok, about 50%''And you're doing them at £99'
'yeah that's double.''No it isn't'
'Well, nearly double, same difference. And a free shower head. Can't have a shower without a head/handset''How much?'
'Ahh, that's the beauty, they only cost us a tenner''Right... Postage?'
'oh, free!' 'so we don't pay postage, we get the postage for free?'
'Noo, don't be daft, of course the customer gets free postage!''Ok, so what's shipping on that?'
'Standard courier on that, £29. More if going to Outer Hebrides/N Ireland''Do we charge more for that?'
'Yes''It's not set up on this item'
'Oh, well, it should be. Ok, that one it isn't, but it will be on others''How can you know that? What's price to N Ireland?'
'Oooh, about £35 Id say''Right, and then there's the wages of everyone, the lighting, insurance, company cars, vans, MoTs, staff training, rent, rates, the lot, which cost the business every second. Let's assume that costs a theoretical £1 per product... so £99, minus £55, minus £10, minus £35, minus that £1... you see that is -£2. A £2
loss on each shower.?'
'Ahh, well, it's not really is it?''Why?'
'We sell LOADS of them! So it's a profit really' I'm just a Graphic Designer, and so I don't understand about business