The Premier Automotive Group (PAG) was a Ford holding coming that ran it's premium brands, Aston Martin, Jaguar, Land Rover, Volvo and Lincoln.
To the man on the street (ie Me!) this dosn't make good business sense. Maybe it's against the rules... EU rules?
Glad to hear it and I see they do a hybrid Range Rover now, but I still maintain that they could and should have started doing this a decade ago. Maybe it's a hangover from the Ford era, as I don't think they've been quick to get into hybrids or EV's either.
Ford Europe were part of said umbrella company a few years back, when Mrs TB worked for them
. And it wasn't just covering luxury brands back then, as PAG didn't consider Ford or Volvo as luxury brands.
An Indian company complying with EU laws
. Yeah, right
. Not everything is the fault of the EU. Nope, its like many similar large multis, each company is run as a completely separate entity at that level, though may share some backend things, like personnel and IT etc. TCS is probably Tata's biggest business.
As said, I know JLR have been working on tizzy stuff for several years. But, TBH, up until very, very recently, it was never going to sell any, because its not what their customers wanted - anyone buying a 5l supercharged V8 Range Rover is unlikely to be a tree hugger. Its only our (UK) government trying to bugger up things in the last couple of years that has made city dwellers consider electric, and electric isn't yet anywhere near viable for rural people.
Additionally, large premium cars are less of an ideal match for electric, so it would have been daft to try to launch anything. The I-Pace was launched not long back, based on the smallest SUV platform JLR have. And it sells well, as its ideal for posh mummy to drop little Johnny at school 2 miles away.
The next variant on my XJ is rumoured to be electric only at launch. But you can bet a V6 diesel and a V6 supercharged petrol will follow very very quickly, and outsell the tizzy version.