Got that, Lizzie - not rocket science, is it? But I still do not see why when the Specials sell really well, to the point of being all gone after a day of being on offer, that they don't re-stock/continue the line?
Last year I wanted some ginger ale, but all they had was LOADS of lemonade. When I asked when they would next have any ginger ale, I was told that "we keep on being asked that, but upstairs won't let us have any until we shift all of this (lemonade) stock that nobody wants"!
Crazy?
Ron.
No Ron., we always trained our retail teams that retailing was simple, but so easy to get very wrong! It is highly involved though in managing many factors at once, from property, to HR, training, through to H&S, commercial and criminal law, regulations of all types, then stock and margins, quite apart from customer care. Easy really!!
No, specials are lines that manufacturers or various suppliers offer due to over production, a one off order with limited production, discontinued lines, clearance, special imports, etc. These are offered to retailers at very low cost prices as a 'one off', not to be repeated line, that cannot be repeated. That is beneficial to the retailer, as the interest in these "specials" are limited, as always another retailer is offering a better quality brand, at a very advantageous prices, like Halfords meeting head on the Aldi and Lidl offers of tools, compressors, etc.
So in essence Specials are just one off offers that cannot be repeated. But promotions are usually of standard or linked range regular product being sold at prices that say to customers "buy me!!", which we as retailers can and do make hay with, although on this stock margins are usually at reduced levels, but the quantity of the sales should make up for that, with happy customers to boot!