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[Migalot]

Oh, Lord.

Jaguar goes woke! 

https://youtu.be/TQ1XSE8QRhE?si=KV6wWp8cSefkHxF0

[Marks DTM Calib]

Its quite embarrassing 

[YZ250]

Here’s the 30 second version from Jaguar if you don’t want all of the talking etc. 

https://youtu.be/rLtFIrqhfng?si=oecgd40c2iKi8RzI

It’s getting a lot of attention across the globe but for all the wrong reasons.    It’s a mystery to me why large companies feel the need to pander to the minority, but pander they do.
Sad for the hard working employees really, as when an automotive company allow themselves to go down the pan, it’s not just that company that suffers. They cripple their suppliers of component parts as well, so it’s thousands of jobs at risk. 

[Nick W]

As Jaguar has been on life support for years, they've decided they need the symbolism** of a bloke in a dress switching off the machines.


Next is Land Rover, whose entire business strategy will be aimed*** at the vegan, coeliac, gay, paraplegic dairy farmers. All two of them. In the world.




** ask your nearest art-college dropout for an explanation. Good luck finding one capable of managing a coherent sentence. The local art college closed last year, so a combination of cheap drugs might be a more realistic substitute.


*** If it isn't already.

[Field Marshal Dr. Opti]

Jaguar is having it's own bud light episode.

It looks like the big cat company wants to deter.....

Traditional cads and bounders who love a Jag.
Hetrosexual men........but not metrosexual fairies.
Anyone over the age of about 35.....who are generally the people who can afford a new Jaaaag.

[Field Marshal Dr. Opti]

https://youtu.be/rLtFIrqhfng?feature=shared

With music such as it is.

[STEMO]

Here’s the 30 second version from Jaguar if you don’t want all of the talking etc. 

https://youtu.be/rLtFIrqhfng?si=oecgd40c2iKi8RzI

It’s getting a lot of attention across the globe but for all the wrong reasons.    It’s a mystery to me why large companies feel the need to pander to the minority, but pander they do.
Sad for the hard working employees really, as when an automotive company allow themselves to go down the pan, it’s not just that company that suffers. They cripple their suppliers of component parts as well, so it’s thousands of jobs at risk. 

In the comments: "Is Jaguar selling gay teletubbies now?" 
And "The only thing brave about this is leaving the comments on" 

[Doctor Gollum]

https://youtu.be/rLtFIrqhfng?feature=shared

With music such as it is.

Something by Anthrax might have been more appropriate.

[STEMO]

The new logo is, errrrr, shite

[Doctor Gollum]

Don't know, or particularly care, if it's fake, but saw this as a humourous exercise in dealing with the wokists...

https://youtu.be/AkLovJ6vZes?si=GwrPSjnu7g2isRhX

It's the sort of thing that someone would film.and.then post to try and demonstrate some sort of harddonebyness 

[Rangie]

One of my neighbours has a stunning Mk 2 3.8 Jaguar which his mother bought new in 1963 he inherited it when she passed away a few years back since then he has spent several thousand pounds on it, the most recent expenditure having the auto box completely re built in my eyes it's the perfect classic.I have a picture somewhere hopefully to follow.

[ronnyd]

One of my neighbours has a stunning Mk 2 3.4 Jaguar which his mother bought new in 1965 he inherited it when she passed away a few years back since then he has spent several thousand pounds on it, the most recent expenditure having the auto box completely re built in my eyes it's the perfect classic.

Is he going to fit that wonderful new badge onto it? 

[Field Marshal Dr. Opti]

One of my neighbours has a stunning Mk 2 3.4 Jaguar which his mother bought new in 1965 he inherited it when she passed away a few years back since then he has spent several thousand pounds on it, the most recent expenditure having the auto box completely re built in my eyes it's the perfect classic.I have a picture somewhere hopefully to follow.

The old MK2 'bank robber Jags' do have a certain charm.


There was not much plod owned that could catch a well driven 3.8 Mk2 back in the early sixties.

[STEMO]

Don't know, or particularly care, if it's fake, but saw this as a humourous exercise in dealing with the wokists...

https://youtu.be/AkLovJ6vZes?si=GwrPSjnu7g2isRhX

It's the sort of thing that someone would film.and.then post to try and demonstrate some sort of harddonebyness 

[Viral_Jim]

The thing I find amazing is that their sister company have done so well at keeping hold of the right bits of their heritage while moving the brand forward and making them hugely desirable in the modern world.

Why jaguar couldn't pull off the same trick is beyond me, but almost anything would be better than this ar$e gravy. I hope whoever signed off on the campaign has the decency to resign, but somehow I doubt it.