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Author Topic: Why did Vauxhall / Opel stop production  (Read 919 times)

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Omegadoha, Desert Member

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Why did Vauxhall / Opel stop production
« on: 19 August 2008, 14:55:43 »

of the Omega?

Sorry, couldn't fit all of the question into the subject bar. Would be interested to know though.

Intrestingly Ford stopped the Scorpio and Toyota no longer offer the Camry.
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Kevin Wood

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Re: Why did Vauxhall / Opel stop production
« Reply #1 on: 19 August 2008, 15:10:53 »

I guess there was a fad for people to buy SUVs / MPVs when they were looking at larger cars, and this must have affected sales. Can't see the attraction, myself. Get an estate car if you need space, and still be able to chuck it around.

In addition, it's cheaper to make your low volume / luxury cars on the same floorpan as mass market repmobiles even though you end up with a much inferior product at the end of the day. Most customers probably aren't discerning enough to notice the difference.

Kevin
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mantahatch

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Re: Why did Vauxhall / Opel stop production
« Reply #2 on: 19 August 2008, 15:28:37 »

In my useless opinion to many people/journalists etc. allways tried to compare the Omega/Scorpio with the likes of bmw/merc.
They allways seam to forget the massive price difference in the makes and this has led to badge snobbery, i.e. "you drive a Ford/Vauxhall" look down nose whilst they say it.
So Ford/Vauxhall moved away from that type of market.

As I said, just my useless opinion.

Mike
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Martin_1962

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Re: Why did Vauxhall / Opel stop production
« Reply #3 on: 19 August 2008, 15:31:08 »

A number of reasons

1) As Kevin says - the rise in MPVs.

2) The changing of company car schemes, now people get supposed premium brands - mainly in the UK.

3) Trying to save costs with platform sharing - hence the Sintra (I think), and the dropping of RWD platforms.

4) The increasing size of cars, each car increases in size over the previous model, lose top end, add a bottom end.

5) The fixation with mass market FWD, makes engineering a RWD platform expensive - just tell them where the BMW dealer is.
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Marks DTM Calib

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Varche

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Re: Why did Vauxhall / Opel stop production
« Reply #5 on: 19 August 2008, 15:42:07 »

22 year old design guru straight from Uni and 22 year old head of marketing got their heads together and after some extensive market research of 3 old ladies in Nuneaton outdoor market decided that the future lay in FWD.  ;D

Various older members of the team said it was a mistake but it fell on deaf ears.

varche





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Kevin Wood

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Re: Why did Vauxhall / Opel stop production
« Reply #6 on: 19 August 2008, 15:56:50 »

Quote
22 year old design guru straight from Uni and 22 year old head of marketing got their heads together and after some extensive market research of 3 old ladies in Nuneaton outdoor market decided that the future lay in FWD.  ;D

Various older members of the team said it was a mistake but it fell on deaf ears.

varche

Yes, or the classic BL-style design decision:

Tooling to make rear diffs broke.
Bean counters wouldn't sign off new tooling.
Car was redesigned to be FWD, as it's easier than trying to beat some sense into bean counters.

Kevin



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CaptainZok

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Re: Why did Vauxhall / Opel stop production
« Reply #7 on: 19 August 2008, 16:34:52 »

Quote
Quote
22 year old design guru straight from Uni and 22 year old head of marketing got their heads together and after some extensive market research of 3 old ladies in Nuneaton outdoor market decided that the future lay in FWD.  ;D

Various older members of the team said it was a mistake but it fell on deaf ears.

varche

Yes, or the classic BL-style design decision:

Tooling to make rear diffs broke.
Bean counters wouldn't sign off new tooling.
Car was redesigned to be FWD, as it's easier than trying to beat some sense into bean counters.

Kevin



You're obviously not using a big enough club Kevin. ;D ;D
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