I felt really sorry today for the Sainsbury's sales management team at Head Office.
Our local Sainsbury's still has today, the Wednesday after Easter hundreds of chocolate eggs stacked high, all at half price.
No doubt there are various factors contributing to that. The main one is a very warm Easter, which always dented chocolate egg sales. But locally we now have not only Lidl, but a brand new Aldi, alongside Asda, Tesco and Waitrose, so the competition has escalated dramatically. In general though the Sales & Marketing team have obviously got their sales predictions very wrong, and I know how that feels!!
Anyone who loves chocolate eggs should visit their local superstore as I suspect it was not a good year generally for egg sales. Half price is OK, but I recommend you wait for them to go for less, below cost, as they will to get rid.