Omega Owners Forum

Chat Area => General Car Chat => Topic started by: STEMO on 12 August 2024, 15:54:03

Title: Interesting strategy from jaaaaag
Post by: STEMO on 12 August 2024, 15:54:03
Jaguar won't sell cars for a whole YEAR as it ramps up EV-only rebrand https://mol.im/a/13734661
Title: Re: Interesting strategy from jaaaaag
Post by: YZ250 on 12 August 2024, 16:17:16
And in other news, a survey of drivers shows that 87% of drivers have no interest whatsoever in purchasing an EV before the deadline,  and a large percentage saying that they don't want one ever. Doh!  ::)
As I've said before, the vehicle manufacturers have been put in an impossible position.
Title: Re: Interesting strategy from jaaaaag
Post by: Field Marshal Dr. Opti on 13 August 2024, 12:23:27
https://youtu.be/7eWIrBOc3zE?feature=shared (https://youtu.be/7eWIrBOc3zE?feature=shared)

Will EV Jaag owners be the same as Jaaag owners who prefer a straight six or V8. :)
Title: Re: Interesting strategy from jaaaaag
Post by: Doctor Gollum on 14 August 2024, 03:58:37
And in other news, a survey of drivers shows that 87% of drivers have no interest whatsoever in purchasing an EV before the deadline,  and a large percentage saying that they don't want one ever. Doh!  ::)
As I've said before, the vehicle manufacturers have been put in an impossible position.
That's why they're pushing lease deals. Effectively they sell the cars to themselves and then rent them to the end user. That way the meet the legislated targets foisted upon them.

It's quite clever as long as the lease income covers the production costs. However, when the leases end the financial model collapses. Which is probably the real reason why Jaaaag are shutting down production.

It will deminish inventory whilst encouraging people to extend their existing leases whilst they wait for the teased Next New thing to hit the market thereby creating artificial demand (which equates to a hike in prices) and maintaining cashflow to keep the lights on.

If they can pull it off, fair play to them.
Title: Re: Interesting strategy from jaaaaag
Post by: Kevin Wood on 14 August 2024, 07:30:49
... whilst they wait for the teased Next New thing to hit the market...

Which will probably be whatever fad the Karens at the school gate want, since they seem to be the only customers influencing car design these days. ::)
Title: Re: Interesting strategy from jaaaaag
Post by: Doctor Gollum on 14 August 2024, 11:23:29
I thought VAG had cornered the market for 25 variations of the same vehicle, but JLR seems to have taken the idea to the next level. :-X
Title: Re: Interesting strategy from jaaaaag
Post by: Nick W on 14 August 2024, 12:51:58
I thought VAG had cornered the market for 25 variations of the same vehicle, but JLR seems to have taken the idea to the next level. :-X


JLR has to do it, because neither company has any heritage to exploit market.
Title: Re: Interesting strategy from jaaaaag
Post by: Kevin Wood on 14 August 2024, 22:51:52
I thought VAG had cornered the market for 25 variations of the same vehicle, but JLR seems to have taken the idea to the next level. :-X

I thought that was BMW myself but I guess they're all doing it. ;D If any of them were vaguely appealing it'd be OK but I'd rather have piles than a FWD faux 4x4.
Title: Re: Interesting strategy from jaaaaag
Post by: TheBoy on 15 August 2024, 10:43:25
I suspect as a small company, JLR have been buttoppsed by the (ex) 2030 rules, and worked to that and never came up with new engine designs for the past decade.  Those engines are probably all showing their age, especially some of the older petrols.  I think in the RR, they went back to BMW V8's to save developing something themselves for the short term.

What has seemed to bugger them up is the new EV isn't ready yet. Dunno why - have they delayed because they know the market isn't ready yet, or is it design issues?

Not sure I understand their apparent strategy though, as they have given up on being mass market manufacturer, hence the demise of all their saloon models that sold well to fleets, and want to be an unaffordable premium brand.  Trouble is, they can't do that with their current quality issues*, and the utter crapness of their dealer network.  The cynic in me is this is a part ploy to get rid of most of the dealers, as they will have nothing to sell.


*Granted, it's their suppliers. But they chose their suppliers, and thus have a say on what the quality should be.
Title: Re: Interesting strategy from jaaaaag
Post by: Doctor Gollum on 15 August 2024, 17:48:39
That said most dealers of any brand are part of a dwindling number of large dealer groups... Marshalls, Synter, Harwoods, Lookers etc.

Presumably any unsold stock will be sold at cost plus a few quid as September pre registered specials and the dealers will focus on the other brands in their portfolios (no pun intended) ::) presumably the parts and service departments of the JLR retailers  will remain open for as long as they can justify.
Title: Re: Interesting strategy from jaaaaag
Post by: Marks DTM Calib on 16 August 2024, 11:29:06
And in other news, a survey of drivers shows that 87% of drivers have no interest whatsoever in purchasing an EV before the deadline,  and a large percentage saying that they don't want one ever. Doh!  ::)
As I've said before, the vehicle manufacturers have been put in an impossible position.
That's why they're pushing lease deals. Effectively they sell the cars to themselves and then rent them to the end user. That way the meet the legislated targets foisted upon them.

It's quite clever as long as the lease income covers the production costs. However, when the leases end the financial model collapses. Which is probably the real reason why Jaaaag are shutting down production.

It will deminish inventory whilst encouraging people to extend their existing leases whilst they wait for the teased Next New thing to hit the market thereby creating artificial demand (which equates to a hike in prices) and maintaining cashflow to keep the lights on.

If they can pull it off, fair play to them.

Well the lease deals don't work like that, the cars are sold and the manufacturer gets the agreed sale price, the lease company then has the risk of recovering the vehicle cost based on monthlies and the sell on value.......its the sell on value that is hurting the lease companies on electrics at the moment.

The E-Pace and i-Pace are built by Magna in Graz, the contract for this ends this year and hence those two models go.

XE, XF and F-type are end of life (saloons are all but dead and the F-type is on an older electrical architecture).

That just leaves the F-Pace.

The new Jag is running around here at the moment but, won't be ready until late next year
Title: Re: Interesting strategy from jaaaaag
Post by: Doctor Gollum on 16 August 2024, 22:55:18
Presumably that agreed sale price is a lot nearer cost than retail :-\