So like the Koreans a few years ago, they are on their way.
Like Korea they will not match European manufacturers for quality, design or safety, they will be sold on price, but they will catch up.
I think that there are some pretty decent cars coming out of Korea these days. I bought a Kia C'eed in the auctions to sell on last year and I really liked it, it went well, handled well and had a really good level of trim.
A friend was over from the States recently and had a Hyundai i40 and he was impressed, as was I, as he's a dyed in the wool VAG man!! 
If I was in the market for a new car I'd certainly consider Kia or Hyundai, especially with the massive warranties they offer. If Chinese manufacturers follow Korea's example they could be a force to contend with in future! 
Korean cars have come a long way in the last few years,drove a Hyundai i20 diesel tother day and was well impressed with it
