Its free to HD subscribers, which ever package you have (world, sports, entertainment ect) If you have HD the 3D is free. (need HD box)
There is only one primary channel at the moment, with some limited content. Some of the big events are broadcast in 3D such as the tennis.
I too remain unconvinced for 3D in normal TV watching, I can see it for films, and definitely computer games. How awesome would 3D Call of Duty be?
But they require 100% concentration, TV, is often just back ground type. Having glasses on, to pop and get a beer or a snack, its going to be a pain.
I watched first half game of footie (rare for me) when they demo'd it at the studios, I had a head ache at the end. I did add a real depth to it though, you could clearly see the position and the attack formations better

Yet 3 odd hours of Avatar? I was fine! :-/
Part of the problem is entire new techniques are needed for films, as you need more cameras at the right angle to get a good 3D shot. So for TV its very expensive to take this on.
Ohh I get it free but not bought 3D TV yet for exactly the above, can't see it working until they crack multiple viewers in 3D without glasses.
For record I'm in technology & broadcast, not sales
