^^^^^^^^^^^^^^^
What HD content!?!

As you probably know, most is crudely upscaled.
dont buy plasma prone to burning
Complete bull$hit i'm afraid max. Did 'Which?' magaine send you? MANY years ago some very early models suffered with panel problems but now, their lifespan is probably greater than ours >50,000hrs (claimed)! Contrast ratios can also be better on plasma.
What to buy? It's all subjective, but I probably wouldn't buy a £1000 telly online without seeing what the picture is like, regardless of the quoted specification. :-? Get yourself to a shop for a gander. It's like buying a ferrari because it's the fastest, sleekest, most expensive - then you find out it gives you backache.
I've seen plenty of expensive tellys that have offered very poor performance in some conditions, likewise, I have seen a surprising amount of cheaper tellys that represent excellent value for money. I think you need to go through a few questions - how big is your room? What are you watching on it? Have you got sky? Is it going on a wall -kids? etc etc.
And Mark, yes Argos may be more expensive, they are a bricks and mortar retailer that has overheads to meet. But when your thousand quid panel goes wrong in 6 months I know damn sure that it's easier to take back to argos and stick it in their hands for a replacement rather than (hopefully!) dealing with some unknown, having to box it all back up (at your expense) and stay in all day for courier, waiting for 3 week diagnosis and then realising that they've gone out of business. It happens.