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[anV6]

In fairness anv6 and i are enjoying talking about brand development and while VX have no intention of developing an upmarket brand it's interesting to develop the idea and see were it goes, especially if things change and VX could theoretically use some of our ideas?
Any ideas on a name?

Not really. That's a difficult one. One of those things that will take a commit several meetings to decide and then choose something bad.

[Pmacca2000]

Well as long as its classy, I was thinking GM Aero?
Saab used aero but this doesn't seem to be widely known?

[Pmacca2000]

How about limited or exclusive as a name?

[Doctor Gollum]

Aero is/was a Saab sport trim level... common as mud.

Limited is a Dodge/Chrysler trim level.

Exclusive started as a Base+1 model Vectra C trim level, and was carried onto the Insignia as the same poverty spec with alloys.

Might as call it Merit or Unicorn

Buick would be a contender, but with the new Insignia, this is already a rebadged Buick, so that won't work either

All in all a complete waste of internet space even discussing it.

Incidentally this is the meaning of Insignia...

insignia /ɪnˈsɪɡnɪə/

noun noun: insignia; plural noun: insignia; plural noun: insignias a distinguishing badge or emblem of military rank, office, or membership of an organization. "a khaki uniform with colonel's insignia on the collar" synonyms: badge, crest, emblem, symbol, sign, device, mark, seal, colours; More decoration, medal, medallion, pin, ribbon, star, award; military slang fruit salad; informal gong "his tunic bore the insignia of the Légion d'Honneur" a sign or token of something. "the ruins are devoid of moss and ivy, the romantic insignia of age and decay"

GM are so stuck for names that they resorted to calling their primary european model "Badge"

[Pmacca2000]

Fair point about limited, I understand it was a Monterey trim level too, elite was used by lotus before VX and as I recall and GM have stopped production of its Volt and ampera so how long before consistently reliable and intelligent self driving cars are around for the masses?
Maybe worth thinking about before righting this thread off completely?
Europa was a lotus name but fits in with every  model ending in a and it's not used by lotus now?

[Nick W]

Don't forget the naming rule: the better the name sounds, the shittier the car you stick it on. Vauxhalls badged as Merit had none, Fiestas etc badged as Popular weren't, and the Metro City X selling point was a sunvisor  for the passenger  


Now you know why the premium the marketing wank is strong with this one German brands use impenetrable codes rather than names; can you imagine what they would come up with?

[Pmacca2000]

As multiple manufactures use names would elite be such a bad thing? How about avora ?

[2boxerdogs]

As multiple manufactures use names would elite be such a bad thing? How about avora ?

.     



Wasn't that the name of Suet Pudding many years ago ?

[Pmacca2000]

I hate to say the words before my time but.......

[anV6]

Well as long as its classy, I was thinking GM Aero?
Saab used aero but this doesn't seem to be widely known?

I think they should stay away from any names any GM brand has used, specially trim names. You don't want any buyers to think it's just a trim.

[anV6]

How about limited or exclusive as a name?

Like I mentioned before I think this is trying too hard. Too in the face. You don't deem yourself special, exclusive or whatever. Others do. 

Self pumpering or bragging is the most un-classy thing in my view.

[anV6]

As multiple manufactures use names would elite be such a bad thing? How about avora ?

The only way a name with strong association to GM could work would be if they had some mythical extinct brand from the past they could resurrect. Like when Bugatti was resurrect. Or even Maybach. Although that didn't work well for Mercedes, but for totally different reasons.

But GM doesn't have that. Their most prestigious brand has always been Cadillac and that is a no go in Europe. So they have to go a different direction and bring it as far away as they can from GM, Chevrolet, Vauxhall or Opel. So forget about all these GM trim names.

It's really not rocket science. It has been done before. It has a precedent. Lexus, Acura and Infinity. Just take a page out of the Japanese book. They have taken so many pages from the west car industry's book. It can be done. It has been done and something tells me the Koreans are about to repeat it, while GM, Ford and the French will be just watching with their trousers at their ankles, as usual.

[Pmacca2000]

So Europa would be a posibilty?
I totally see we're your coming from and it does make sense.
It could be a real success story if VX did something about it.

[Doctor Gollum]

Yeah, naming a range topping brand after a plastic sports car makes perfect sense...

If you're a badger

[2boxerdogs]

This is a really funny thread , it will be girls names next.