Its all personal taste I think, as I've shopped around again for a newer car, I've gravitated away from VAG only because certain things I want (and consider "standard" requirements) are extras and seemingly not that common. These include heated seats, DAB and bluetooth, fairly common on ford, volvo and VX, but much rarer on all the german brands.
It probably boils down to the german stuff holding its value better, so at any given price point, you get less for your money.
This is what brought me to the CC, Sports Leather with very comfy seats. (far better than Audi/Merc/Ford/Vx) - Heated seats, Xenon lights, Sat Nav, DAB, Bluetooth, but also support for Audio (for Spotify) - Some Audi's had bluetooth but no audio pair support for streaming

- Also USB input in glove box, twin colour displays, cruise, tyre pressure stuff. Normally all extra's on a lot of VAG, but standard on GT spec CC.
I looked at lots, Insignia, Mondeo, Jag XF/XJ, Audi's, Merc E's all sorts, but felt I got most for my money with the CC in terms of age/spec miles. I was surprised I managed to get a 13 plate with my budget and requirements.