I don`t there were any bargains, just shit they couldn`t sell through the year at normal prices.
Yep, believe me this is all a con. There is nothing worthwhile being sold at any lower price than can, and will be found at all other times of the year.
In the retail trade you have to keep the footfall going and go for repeat business constantly, whilst creating the essential element: Profit. No one day event is ever going to do that; it is just a case that if the competitor is supporting this American promotional tool, then your company must also. It is smoke and mirrors to convince the public that it is a special, not to be missed, never to be repeated chance to get a bargain. All rubbish, as after the event even better offers will be found as all retailers, in a depressed market, desperate to keep their sales levels up, meet targets, and hopefully achieve profit expectations, will be tempting the public to come in and buy!