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[Field Marshal Dr. Opti]

What does the strength matter if the taste is right?

I tend to drink socially and for the flavour and very rarely get drunk because I don't enjoy having "Disco Bedroom"

Stronger beer seems to have a better taste....

[cleggy]

What does the strength matter if the taste is right?


I tend to find that premium lagers do have a more and varied taste than the run of the mill dish wash:- Carlsberg, Fosters, Heineken etc 

[Nick W]

Why are you lot messing around with beer - you should have switched to wine by now - you are not youngsters anymore!

Because after the first glass white wine tastes like battery acid, and more than two glasses of red gives me a terrible headache.
Beer does that too, but it takes a hell of a lot more of it!

[hercules]

im a wine and whisky drinker but do like a cold beer on days like this so ive just bought 20 250ml stubbies from asda for £6..05 and its not bad but if im having a beer i like speckled hen and the last can i had was still 5.2%

[cleggy]

This is the reply I got from them Does Campbell work for them it has more spin and bull dodo than a politician could even make up

Thank you for taking the time to contact us regarding Stella Artois.

Over the past five years, we have noticed a fast-growing demand for lower strength beers. Our skilled brew masters have already responded by developing a range of new beers with different levels of alcohol content. These include Stella Artois 4% one of the fastest growing lagers in pubs and bars across the country. And more recently we launched Stella Artois Black (4.9% ABV), a beer that is matured for longer for a rich and full bodied taste.

Now, our brewers have used all their skill to carefully brew Stella Artois with a slightly lower alcohol content. It is still brewed using the original Stella Artois yeast and celebrated Saaz hops but most importantly of all, it still has the same full, flavour and clean crisp taste, confirmed through rigorous testing by our expert tasters and consumers. It is just that its ABV is now 4.8% instead of 5%.

We are very proud of our beer and our heritage which is part of 600 years tradition in Leuven, Belgium. Six centuries of brewing beer has taught us that consumer tastes do change. And we continue to brew high quality beer that meets the tastes and needs of our consumers. 

We hope this helps you understand what we have done and why we have made these changes. We always welcome feedback from our consumers so if you would like more information or have any questions please contact us at consumer.helpline@ab-inbev.com



Thanks again for contacting AB InBev UK.
Kind regards

[TheBoy]

Strength changed ages ago - at least a couple of years.

Who cares on strength, still tastes the same.

[Kevin Wood]

I think the Stella we get here tastes rank, having sampled the proper stuff from Leuven, and that was in a bar in Denmark.

Still, I was only drinking it at all because the landlord deceived me.

You can get some good beers in Munich - at least they come from a brewery instead of a chemical plant and the lack of a hangover means I've been able to get completely mullered when over there on business yet still maintain the illusion of diligence the following day. The problem I find over there, is that after about 3 pints you're full of CO₂ and hankering for something that doesn't taste exactly the same as the last pint.

No, give me real ale from a local brewery every time. A pint of Bowman Swift one didn't touch the sides after sitting in a hot winch cabin most of the evening.

As for strength - it needs to balance the other flavours in the beer, so changing it does change the character of the beer IMHO. Not sure how they've made Boddingtons weaker.. put less bath salts in it, perhaps?

[CaptainZok]

Ah Boddingtons or sex in a canoe as it's also known.

[cleggy]

You'll drive a bit further for Peroni?
The best Lager comes from eastern Europe.
I find the COOP's own Czech stuff to be superb. Cheap too.
As much as I like ale, it's very hard to beat a bottle of someting cold and crisp in the summer.

I got some today £1.50 for 500ml and 5%, brewed in the Czech republic and a nice drink.
Thanks for the heads up.

[Dishevelled Den]

This is the reply I got from them Does Campbell work for them it has more spin and bull dodo than a politician could even make up

Thank you for taking the time to contact us regarding Stella Artois.

Over the past five years, we have noticed a fast-growing demand for lower strength beers. Our skilled brew masters have already responded by developing a range of new beers with different levels of alcohol content. These include Stella Artois 4% one of the fastest growing lagers in pubs and bars across the country. And more recently we launched Stella Artois Black (4.9% ABV), a beer that is matured for longer for a rich and full bodied taste.

Now, our brewers have used all their skill to carefully brew Stella Artois with a slightly lower alcohol content. It is still brewed using the original Stella Artois yeast and celebrated Saaz hops but most importantly of all, it still has the same full, flavour and clean crisp taste, confirmed through rigorous testing by our expert tasters and consumers. It is just that its ABV is now 4.8% instead of 5%.

We are very proud of our beer and our heritage which is part of 600 years tradition in Leuven, Belgium. Six centuries of brewing beer has taught us that consumer tastes do change. And we continue to brew high quality beer that meets the tastes and needs of our consumers. 

We hope this helps you understand what we have done and why we have made these changes. We always welcome feedback from our consumers so if you would like more information or have any questions please contact us at consumer.helpline@ab-inbev.com



Thanks again for contacting AB InBev UK.
Kind regards

  That tickled me tonsils.

[05omegav6]

Having not long had a week in Munich I learnt what a bloody good beer should taste like.....frickin marvellous stuff that makes the crap coming out of our draught pumps taste like sewage( craft beers excepted of course)

Which is more or less where our brewers get their water from

Cheap french stubbies are perfect for hot summer days in the garden, ice cold they hit the spot perfectly And they're also brewed where they claim to be from, rather than Slough

Hmmm.... Tescos is open 24 hours...m u s t resist, still at work

[Gaffers]

All the more reason to brew your own 

The cost of what you need to make some from a kit is what you saved would you have bought the same number of beers.  I brought one of my first brews to Newent last year and even though it was quite green there were no complaints.  I now brew from grain which  costs more to setup but the ingredients cost less and the end product is a lot better.  You need several hours for each batch of grain though as opposed to a couple of hours for a kit.

My latest batch has yet to be sampled as it was too green before I left.  This one should be special and is based on an American Ale, they do pale ale better than us any day.  I will no doubt be supping lots of it when I get back in a few days 

[TheBoy]

All the more reason to brew your own 

The cost of what you need to make some from a kit is what you saved would you have bought the same number of beers.  I brought one of my first brews to Newent last year and even though it was quite green there were no complaints.  I now brew from grain which  costs more to setup but the ingredients cost less and the end product is a lot better.  You need several hours for each batch of grain though as opposed to a couple of hours for a kit.

My latest batch has yet to be sampled as it was too green before I left.  This one should be special and is based on an American Ale, they do pale ale better than us any day.  I will no doubt be supping lots of it when I get back in a few days 

So then, Nurse Gladys, will you be back in time for Lakes, my new best friend?  Will their be any left for Newent?

[Gaffers]

All the more reason to brew your own 

The cost of what you need to make some from a kit is what you saved would you have bought the same number of beers.  I brought one of my first brews to Newent last year and even though it was quite green there were no complaints.  I now brew from grain which  costs more to setup but the ingredients cost less and the end product is a lot better.  You need several hours for each batch of grain though as opposed to a couple of hours for a kit.

My latest batch has yet to be sampled as it was too green before I left.  This one should be special and is based on an American Ale, they do pale ale better than us any day.  I will no doubt be supping lots of it when I get back in a few days 

So then, Nurse Gladys, will you be back in time for Lakes, my new best friend?  Will their be any left for Newent?

P!sh off fatty!  Nope, back for 2 weeks and then out again until the end of september.  I might give Kevin some but what he does with it is up to him

[Martian]

SWMBO said she wanted a BBQ tonight so I popped out for some refreshment and I've just noticed that Wife Beater has gone from 5.0 to 4.8 Alc/ Vol
When did that happen
We have a drought and they dilute wife beater will have to drink more now, no I'll drive a bit further for PERONI

Fixed that for you