Ok first I would like to say that my origonal post was suposed to have been light hearted, but I understand some people could have taken it the wrong way, & reading all the replies it all seems to have got a bit out of hand, I would like to thank those who saw no harm in it & respect the views of those that did .Incidentely british Airways used the term J F in a tv advert back in 2000 which was nominated for a award so it couldn't be a malicious term if it was shown hundreds of times on TV, in fact thats where I must have dug the term up from my subconcious. Anyway I think we can put this one to bed now
oh see below
BTA winners 09 March 2000
Glory for Gorgeous and Abbott Mead Vickers
Abbott Mead Vickers BBDO and Gorgeous both emerged triumphant from the prestigious British Television Advertising Awards held in London on 8 March.
Abbott Mead scooped the most successful advertising agency award for the second year running, gaining points particularly for its "Surfer" and "Bet on Black" spots for Guinness as well as its light-hearted Dulux campaign and powerful work for the government's anti drink-drive campaign.
Gorgeous landed the most successful production company prize, also for the second year running – despite only being five years old. The judges believed the company had maintained "a consistent level of outstanding work" over the past year,
including the much-loved "Johnny Foreigner" spot for British Airways starring American satirist P.J. O'Rourke, the Bisto campaign through Saatchi and Saatchi, and Frank Budgen's "Bet on Black" snail-race spot for Guinness.