Conventional TV will be largely dead in 10 years where we will move to TV on demand over the Internet. Fall off from cable and satellite companies is already happening in the US. NFL and many other programs are now available on demand.
Sky are investing in new studios, infrastructure as an ISP and IP to become a bigger content provider as these are going to be the winners in the future. The transmission company will be your ISP, satellite, terrestrial broadcasting and dedicated cable TV channels will be dead, Sky know it and are keeping ahead of the game. Other companies that don't will disappear.
There is currently a massive fight for your living room with MS Xbox, Sony Playstation, Samsung TV, Amazon, Google and in the future Apple TV along with several startups all fighting for this new market and market share. Google are investing massively in a Fibre network in the US and I think it is St Louis where they have now wired the city with Fibre as a test bed for their new technologies and content.
Digital content has profoundly changed many industries including newspapers, book publishing, record distribution, camera and film manufacturers, travel agents, high street box shifters etc, etc. This revolution is set to continue where there are many new technologies on the horizon that are going to change our lives. I suspect in the future it is going to about the strength of your brand and marketing to customers to get them to your website to buy their entertainment. Part of this change will mean all sporting bodies selling to us direct. Things will become cheaper for consumers as many more sources of programs become available and you will only pay for what you want, not for the current packages for the 2% you want to watch and the 98% that you don't. I think unless commercial TV companies and the BBC up their game and embrace these changes to provide added value to external programme makers, they will lose them where they will either join the new companies that have control of your living room or website based entertainment aggregators, where this will make them more money where they are more directly connected to their customers.
Interesting times lie ahead, where how the Internet is going to change our lives has only just started.

I suspect the above inflation line rental charges that we have seen in the last few years including more in January are subsidising their new ventures. So little old ladies that want to keep contact with their friends and families are subsidising the few percent that want the BT sports etc. VOIP in the next few years will mean that we no longer pay for fixed line or VOIP to wi-fi hotspot mobile calls. I don't think it is a sustainable model long term unless they invest in producing their own IP.
I suspect the TV licence will disappear as an antiquated unenforceable system with the BBC either funded from general taxation or by becoming a commercial enterprise. They are certainly doing themselves no favours with their handling of the Savile affair, big pay offs to staff and their consistant left-wing bias and fanatical support of minority views.
