I'm dreading adding anything else but heregoes...
Trying to see it from "their" perspective for a minute, do you feel, given what you've posted earlier, there is a sufficient market for this company in the UK (knowing nothing much about the industry, but making assumption that it can be done cheaper elsewhere, and sod the quality, no matter how shortsighted that may be)? Niche products/services, as your company provides, need to have better margins due to smaller market, or footfall in retail terms. Could this, in part, be an explanation of their seemingly different views?
. For me, alarm bells are ringing somewhere. Are they looking more for an exit, rather than long term success, assuming the market can sustain success?
If its a larger company, or multinational (I believe it is?), I suspect there have been a few phases of basically initiatives to learn from mistakes. These initiatives usually have different names to the previous one to do the same thing.
Often, once you get more than a few hundred employees, the targets for these initiatives often take precedence over actually achieving whats best for the company, as middle/senior mgrs. set their bonuses on these targets, rather than customer driven, profit driven targets. Shame, as a lot of these initiatives are based on good ideas. Poorly implemented.
//TB runs and hides, as he still hasn't a FC what gixer was on about earlier. Right door, left door, trapdoor, who gives a