In my Uni days we had Steve Cropley of Autocar give us a talk, and he did make a reference that Vauxhall have a calculation of the predicted sales / £ revenue that that single Top Gear report and Jeremy Clarkson cost them in sales of the Vectra. He simple described it as (with a pause) "...a lot"
Personally I am flummoxed.The thing with road tests / testers is it's all 'which car gets the point in this round' style of 'journalism' ie: BMW or Omega which is faster 0-60? Ahh the BMW by 0.1 of a second. The BMW gets the point, the Omega is rubbish!! Ahhh, which has the better build quality? Ahhh, the BMW (questionable IMO, but y'know, for arguments' sake...
) the BMW gets the point! And then that catch-all line summing-up statement.... "the BMW is £lalalala more expensive, of course, but
IF YOU CAN IGNORE THE PRICE DIFFERENCE, we say choose the BMW." as if a £6k price difference is 'nothing' or 'pah, tis but a scratch' kind of thing?
In fairness, yes, he was pretty positive about the Omega, and very very positive about the Monaro (the joy that his favourite Vauxhall being one that is based on a floorpan tracing its roots to 1978, and differing basically very little from a 1986 Carlton / 1994 Omega.... but nevertheless I just want to state for all time to see, the slating of the Vectra was unjustified, and they have worn twice as good as equivalent aged Mondeos I've been in.