If companies produce the right product or service, market it well at the
at the highest they can get away with right price. They are going to do well. Nobody makes millions of people buy Apple products, they do so as it fulfils a function that they need in their life. Success changes buying a product on merit for many people to buying it as it is fashionable. "It must be good as everybody else is using it!" Although very often it isn't like VHS v Betamax, but volumes win in the end. This is why Apple and to a much smaller extent Samsung are make money out of mobile phone hardware along with Google through their App shop and advertising.
At least 80% of people in all societies are sheeple, they watch it, buy it, do it, because their friends, relatives, neighbours etc do as they are most comfortable living a conformist life quiet life and there is nothing wrong with that. The other 20% are the thinkers, questioners, movers, shakers, excentrics, opinion makers, dissidents, revolutionaries, where they like to do things their way. Being in the 20% does get you and your mouth, thoughts, written words into trouble at times, but it is all good interesting fun!

Personally, I like seeing wealth creation and success as without it we would all be making all the tools we need out of antlers and stone and living in caves as capitalism and trading has being going on since the beginning of civilization and has been the driver of advancement.