Why is it pink?
Exactly who are Jaguar trying to appeal to. 
Not their traditional customer base, is my guess. 

Jaguar reckons that they will only take about 15% of existing owners with them......because they are male, pale, and stale. They won't want to be associated with 'New Jaguar'
Presumably the new 85% will need to be woke and progressive.....mainly shirt lifters.

Judging by the reaction on here I reckon they are absolutely right!,

As a female of a certain age, I love it! Looks really futuristic and nothing like the Jags of yesterday, like my favourite, the MK10.
It does appeal to me, especially as it has the anti-male groping device separating the front seats; brilliant!!

As for who can afford it; well there are plenty of wealthy young people and maybe older ones, of both genders who will also love it and want one, like now!

The age of yesterday cars IS coming to an end
