Well, i bought myself a late crimbo prezzie.....

A Sony 40EX403......and at £399.....a good deal, imo
Its got integrated freeview HD....and picks up the 4 HD freeview channels available at the mo in my area....with impressive pic quality

I spent quite a lot of time yesterday......getting it networked....i refused to buy the sony usb wifi dongle at £70 and didnt want to run a cat5 cable from the tv to my router.....so used a spare wifi bridge i had (tho i had to flash the bridge first to latest firmware, to get WPA-PSK encryption working on it )
Works well streaming of my desktop pc ( tho that was another headache to get to work) and has highlighted i now need a faster desktop.....as i had to lower quality of streaming as the cpu runs 100%

KW- remember tho.....that the shops will be running them in 'shop' mode and not 'home' mode.....i think that was the first question my tv asked when i first turned it on....
The only slight negative i have at the moment with the sony....is you carnt seem to be able to fully turn it off, unless you unplug it.....pressing the on/off button on the remote puts it in standby, the same as pressing the on/off on the set.....however, unless you have it in 'quick start' mode, which i don't, it only uses 0.2W in standby, so not concerned. (its uses 20W in standby if 'quick start' is turned on)
I also updated the firmware on it.....as there was one available on the sony website...