Opps, sorry, didn't mean to offend anyone, if I did, sorry.
However, I still say that by targeting the fleet market (with all series) is going to have a detrimental long term affect on the brand. 15yrs ago, owning a beemer meant something 'special'. It was not common. The build quality was still reasonable, and a pretty good drive as well. Now, every other driveway on my street has a BMW on it, thus losing the 'uniqueness' of owning such a car, the 3 series has become the new XR3i. The drive for normal* beemers is no better than comparable cars now.
The 7 series is a difficult one to compare, as not many similar cars in category. Jag is more aimed at 5 series market. Jag not a brilliant car, but unique in that stubborn 'British' kind of way, despite being American owned. Merc are coming out of their bad era, but still work to do. Lexus again is more up against 5 series. Can't really think of other options.
But back to original comment, I still think the sytlist should be shot!
* Obviously the tweaked ones such as M series and Alpina aren't normal