But unlike the BBC tax, sorry "TV License" - You get a choice, don't want it? Don't pay it.
I doubt I would actually pay for Sky now, if I did not get it all for free. 
Absolutely correct (except you can avoid paying TV Licence - just throw away the telly

), people have a choice.
Even with some of the outstanding offers you've offered, its still overpriced for me. I'm sure those who pay it can justify the price to themselves, but I couldn't TBH. Each to their own.
Pay TV has ruined TV sport, IHMO, by firstly making it a premium service, thus taking it away from many young lads/lasses who may take it up after seeing it. Secondly, by putting too much money into the sport, and all the problems that presents - this is why, I suspect, the professional football leagues will be much smaller in 10yrs time.
When I used to fix phones, the 'well to do' estates didn't have a dish on every house. But the run-down community housing estates, where everyone was on benefits, all had Sky (Analogue back then) and big (CRT or rear projection) tellys.