Call me a philistine but companies need to be survive....
Cadburys has lost so much quality in the last few years, have you tried Roses recently? Yuk.
Dairy milk has a certain taste which is appealing but the glass and a half tag now refers to shot glasses...
Having tried chocolate the world over, American is by far the absolute worst and I hope that the Kraft influence does not affect the unique (if not connoissuer) taste of Dairy Milk further.
Bournville Dark is now absolutely vile-like a block of claggy, tasteless vegetable oil, the absolute opposite of the exquisite (Polish) Wedel (part of Cadbury) Gorszka Szekolada-the Polish version. The quality difference is staggering, but shows what we will accept in the UK.
I would happily greet the takeover if I knew that quality would be maintained or improved by having consistent standards across the world, but we all know it will reduce further and further if the American taste influence gets in

Both of my Parents used to work at Cadburys in Bournville-it is where they met.